Genre Research Summary.

The fonts used for the titles are small and quite plain and simple. The transitions appear to wipe away the clips and the fonts. More then one thing happens at once which draws attention to certain things.

The titles used in this film are centred and quite large so you notice them. They are only in the middle of the screen when no major action is happening they change to smaller credits when action is happening.

Pop music is used as it appeals to the audience of Romantic Comedy's as they are mainly aimed at young girls/women. This video shows you the song that is used in the Sex and the City title sequence. The music is usually heard before the title sequence begins. Music in 10 Think I Hate About You is used to reflect the character.

In 10 Things I Hate About You we see one of the main teenage characters portrayed through the mise en scene to start with as we don't know anything about them other then looking at their costume and props. These can tell us a lot about their character and how we expect them to behave.

The mise en scene provides us with key information about the characters in Sex and the City by showing them in a busy city environment shopping, so we can tell they like to spend money and the props used tell us they are your typical young woman.

Sex and the City title sequence has used the Enigma code as it uses lots of short, tight close ups, as above.

10 Things I Hate About you doesn't have a narrative code.

We can easy establish that 10 Thing I Hate You is a romantic teen comedy as it is set at a high school and we see this in the title sequence. We can tell for instance that it is not a horror film as there would be some editing to make the school seem scary and the music would be different to give a different feel to the film.

We can tell that Sex and the City is a romantic comedy by looking at the editing of the title sequence, the lighting used has made the clips on the screen have a pink shade to them, which gives the clue of femininity. The character used in the title sequence are also all women going shopping and going to work which would be appealing to women and romantic comedy's are mainly aimed at women.

10 Things I Hate About You Analysis.

http://www.youtube.com/watch?v=hc_UUofTKag

10 Things I Hate About You (1999) is your average romantic comedy targeted at teen aged girls. Directed by Gil Junger. I will analyse the title sequence to see how to portrays the film.

Firstly we are presented with a pop/hip-hop song while the first credits appear on the screen. I think they chose this song as it reflects the type of music teenagers listen too, so it will therefore relate to the audience the film is targeting and also the characters where the film is set. The music then quickly changes to a rough edgy rock song as we are presented with the rebellious unpopular female character. The lyrics in the song reflect her attitude as a character, “I don't give a damn about my bad reputation” which is also shown in the way she looks at the girls in the other car.

Mise en scene is introduced when we see the characters cars act like a costume. We have typical cheer leader girls in a sports car playing pop music contrasting against the anti stereotypical high school girl in a plain car playing rock music which shows her to be rebellious. This tells us as the audience a lot about these characters in a very subtle way and allows us to already set up scenarios for the film in our minds. This is also when we are first introduced to the setting of the film, a normal American school of course full of props to make it seem like the average school, for example the characters outside playing hockey.

At the start of the title sequence a aerial shot and pan are used as the camera comes back down to normal level to reveal the characters. I think this is a very clever camera angle to use and is really pleasing to the eye as you feel like you are really being introduced into the world of the film. A clever transition is used at the start by making the clip animated before it appears normally, this is the first sign of the film showing any child like qualities. Low camera angles are also used in the clip where we see the hockey players, this angle allows us to really feel like we're involved in the actions. A lot of establishing shots are used at this point so we are properly introduced to the setting of the film.

This child like approach also appears in the way the credits are presented to the audience. They are written in pastel chalk colours in a type face which looks like scratched hand writing, relating back to the fact the film is set at a school and aimed at teenagers. These credits are positioned on the screen in the centre drawing your eye to them as you watch the film, this in some ways is distracting from what else is going on but the credits are never there when a character is talking or anything major is happening. While action is taking place they begin to be places at the corners of the screen so we can begin to concentrate on the film.

Sex And The City Title Sequence Analysis.

http://vimeo.com/13280228

Sex and the City is a typical romantic comedy film targeted at women over the age of 15. Directed and written by Michael Patrick King and produced by Richard Brener, the opening credits give a very clear picture of what the genre of the film is and what it’s going to contain.

Sound is the first thing to feature in the title sequence. I think this is used mainly to set the scene more than anything else. The song used is called “Labels and Love” by Fergie, a young trendy pop singer. The chosen artist represents and reflects the type of woman the film is about and aiming at, the song also does this by talking about fashion and love, things most women relate to. The songs lyrics revert back to the story and the clips on the screen. This also relates back to the genre of the film, romance. A voice over is then used, the main character is used for this, she introduces herself and begins to set the scene of the film for the audience by explaining recent events. This is when we see the hermenuetic code being used as we are kept guessing as to what is going to happen in this film as we are gradually introduced to the 4 main characters.

The mise en scene plays a huge part in this title sequence. It would have the same effect if all the young women featured were shown in their gym wear with their hair un-stlyed. Instead they are all featured with designer clothes, styled hair and flawless make up, representing the young image conscious women the film contains. The title sequence is set in Manhattan, which shows that the film must be set in a big busy city. This relates back to the target audience and represents the glamours city environment women put themselves in to or where most aspire to be.

A wide variety of transitions are used in the editing of the title sequence. They are all very interesting and easy on the eye. They consist of thick black curved lines sweeping the screen to either to wipe on to the next cut or split the screen so more then one clip can be shown at one time. This is to show the main characters appear more then once on the screen to make sure we perceive them to be of higher importance. Also many different camera angles are used for example, aerial shots which make the clips more interesting to watch as they are all slightly different.

The purpose of a title sequence is to display the credits of the film in a pleasing way. Sex and the City does this by displaying them on the thick black lines, also used as a way of transition between two clips, either in the top corners or bottom corners of the screen which makes it pleasing to the eye. The colours used match the feminine theme which runs through the title sequence and reflects the marketing of the film.