Monday, 13 December 2010

Research and Planning: Audience Profile

The audience that my film will be aimed at is women. Mainly in between the ages of 15-24 but also it will appeal to older women. The type of girl who will watch this film will be very mainstream and fit on the B-C jicnar scale. They will be up to date with current trends and have an interest in fashion. Taking time out from work and schooling to go shopping with friends. They will keep up to date with the news, trends and world of fashion by reading magazines and watching television. Shows like skins, misfits and x factor will be popular with my audience. They will like to look their best when out dressing in stylish outfits with their hair and make up done too. Buying their clothes from stores such as Topshop, River Island and H&M However they will also just love to curl up on the sofa with a hot drink in a tracksuit.
The music they will be in to will be very current and mainstream by people such as Lady Gaga, Diana Vickers and Rihanna. They will enjoy listening to this on ipods and phones when out and out or when out with friends. Technology will be important to this type of girl as she will love to check her Facebook/Twitter updates regularly. Also they will want to be on trend with the lastest technology in the way of laptops, phones and ipods.

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